Brand Architecture
Vision
Empowering aspiring dancers with unparalleled education and support, fostering belonging, and cultivating excellence for successful professional careers in dance.
One-word Equity
Collaborative
Relational
Community "common unity"
Conviction
We believe that dance is the expression of the soul through movement, a universal language that transcends barriers.
Purpose
We exist to prepare and empower aspiring dancers for successful professional careers in dance
Brand values
Best in class
Bold
Trusted
we are not:
conventional
mass market
traditional (old school?)
Priorities
Workshops that will prepare and empower dancers for their next steps
Develop an active feedback system that will give voice to both our customers and our staff
A team mentality with contractors, accountability, reflecting our vision.
Fundraising for dancers who can't afford
Raising awareness of opportunities, making it easy for them to access us
Colours
#F37021
#F5F0EA
#646362
Typography
Header 1
Header 2
Header 3
Header 4
Font: Libre Maskerville
Paragraph 1 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tempor libero vitae pulvinar volutpat. Sed egestas venenatis vestibulum.
Paragraph 2 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tempor libero vitae pulvinar volutpat. Sed egestas venenatis vestibulum. Suspendisse in vehicula lorem. Fusce sodales eros massa, non mollis neque bibendum in. Ut semper purus lorem, in viverra ipsum cursus vel. Sed consectetur dapibus ante quis commodo.
Paragraph 3 - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tempor libero vitae pulvinar volutpat. Sed egestas venenatis vestibulum. Suspendisse in vehicula lorem. Fusce sodales eros massa, non mollis neque bibendum in. Ut semper purus lorem, in viverra ipsum cursus vel. Sed consectetur dapibus ante quis commodo.
Font: Karla